Wednesday 23 April, 2014

Now, ‘sympathy cards’ to lift spirits of newly-unemployed

Published On: Wed, Sep 28th, 2011 | Social Media | By BioNews

Hallmark has created a new line of sympathy cards to help you lift the spirits of a friend who recently lost his job.

With the national unemployment rate staying steady at nine per cent, the company thought there was an untapped audience.

“People in times of need with always need to connect,” the Daily Mail quoted Hallmark”s creative director Derek McCracken as telling National Public Radio’s All Things Considered.

“When the consumers have asked us for a way to connect in those difficult situations, we try to respond in an authentic way and we think that what the greeting card does is offer a bridge,” he said.

Eight such cards are available on the company”s website, ranging in their level of seriousness and humour.

One says ”don”t think about it as losing your job. Think about it as a time-out between stupid bosses”.

Others are more sympathetic with messages of care and understanding that try to separate the person”s identity from their job.

“”Loss of job, like any loss, is a grieving process. And so we have to acknowledge as soon as possible what had happened and then try to support them,” ”said McCracken.

“So that”s where we kind of offer more cards on the, you”ll get through this, versus dwelling on the loss of the job itself,” he added.

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