Thursday 27 November, 2014

Nearly half of moviegoers feel 3D is a ‘gimmick’

Published On: Wed, Sep 28th, 2011 | Social Media | By BioNews

Although many of this year’s blockbusters films were made in 3D, many cinema goers said the technology makes little difference to the quality of a movie, according to a UK new poll.

‘Harry Potter and the Deathly Hallows: Part 2’, ‘Transformers: Dark of the Moon’ and ‘Pirates of the Caribbean: On Stranger Tides’ were the blockbuster films made using the technology.

According to YouGov poll, 41 percent of people called 3D a gimmick and just 19 percent agreed that 3D improves a film, the BBC reported.

Price does not appear to be an issue for more than a third of cinemagoers, who said that even if the more expensive 3D films tickets were the same price as their 2D counterparts, they would rather see a film in the traditional two dimensional format.

The findings suggest people “may not have flocked to films such as these because of their new 3D look,” but were attracted by reviews, advertising or branding.

The survey also suggest that 52percent of audiences would be more likely to see a 3D film if they did not have to wear the glasses needed for the effect to work.

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