Twitter celebs ”likely to lose fans with constant updates”

The survey of 1,500 readers has found that fans are less likely to maintain a long-term interest in celebrities who bombard them with regular updates.

The increased accessibility of celebrities on the microblogging site in fact reduces their appeal, reports the Telegrah.

The survey was carried out by Bauer Media, which publishes magazines Q and Kerrang!

It concluded: “There’s a consensus within the industry that this ease of access if leading to artists losing appeal more quickly.”

Younger fans were more likely to appreciate being able to follow their idol on Twitter while older fans preferred to maintain a distance between their favourite artists, the study found.